Three staffing issues for SEO agencies

Recruiting and retaining great staff is always a challenge. Great staff can be the difference between keeping satisfied clients and losing dissatisfied ones.

In working with our SEO agency clients, a number of staffing issues keep popping up:

Staff recruitment. Many agencies are struggling to identify and find experienced SEO experts. In any business, getting good people yields positive results: lower recruitment costs over time, better hiring efficiency and a strengthening of your reputation in the SEO market.

Employee retention. Average employee tenure appears to be falling. To help address that, many of our clients are focusing on a culture that supports employee growth and development. Other agencies are assessing non-salary benefits as part of their retention strategies.

Peak period workloads. Every agency has busy periods. Managing your team’s workload during these times is challenging. The willingness of your internal staff to work extended hours for extended periods is questionable. The potential for work quality to suffer is certain.

In addition to those issues, the skillset necessary to succeed as an SEO agency in Australia has changed:

  • Clients are looking for value add. As SEO marketing has become more commoditised, client expectations of what value their SEO specialists will provide have changed. Technical competence is a ‘table stake’. Clients are increasingly valuing the ability to apply one’s knowledge and experience to deliver outcomes.
  • Just providing ‘keywords’ is not value adding. This critical but repetitive ‘grunt’ work is difficult to support in an Australian labour cost environment.

If your local staff are performing work such as searching for keywords for traffic and ranking, their ability to develop and deploy the skills that your clients do value is limited. Limited opportunities for development and growth will also impact on your ability to retain those internal staff.

An offshoring partner can help. They can access a pool of experienced SEO experts. They can assist with peaks and troughs in workflow. They can help free up your local staff’s time to focus on developing value-adding skills and assisting clients.

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