Offshoring provides access to additional skilled resources. When your local and offshore teams collaborate effectively, you can provide clients with a seamless and high-quality experience.
Clients are increasingly looking for their SEO agencies to provide more than technical knowledge: they are seeking a partner that can help them achieve their organisational goals.
Your offshore team can help your business become more efficient, more structured and allow you to focus on your clients:
1. Increased strategic focus
Your local staff now has the opportunity to think – about your clients, about their challenges and opportunities and about how to best help clients meet those challenges and opportunities. With you, they can develop solutions to help clients get the most out of their businesses.
2. Increased client acquisition
Where your local staff aren’t bogged down, they can help you identify and capture new clients. There are a variety of client acquisition strategies that take time and attention to develop and deploy effectively. These include:
3. Increased client account management
The easiest, lowest cost sale is to someone who already knows and works with your SEO agency. Effective account management isn’t checking in to see how a client is going. It is a programmed, detailed plan to understand your clients’ needs and challenges. To make sure they are aware of initiatives or new services from your agency. To ensure they understand that you’re continuing to invest in them once they’ve become clients.
With the support of the offshore team in keyword search and website optimisation, your local staff can focus their time and effort on client contact functions and business opportunities. This not only improves the process workflow but increases collaboration between your local team and your offshore team.