Four challenges for SEO agencies

As an SEO agency, you help clients implement strategies to improve their rankings and online visibility. It improves their chances of reaching and converting leads into buying customers for a lower cost than competing strategies.

But if your SEO specialists are buried in website optimisation and keyword search, you might not be able to address your clients’ wider needs. That can impact on your client relationships and potentially lead to attrition.

One benefit of working with an offshoring partner is to free up your local staff to focus on value-added advice and client relationships.

In working with our agency clients, we see some recurring challenges they are facing, including:

  1. The challenge of client expectations

In the SEO agency space – as everywhere in digital marketing – it’s about the client: their needs; their expectations; their demands.

As SEO marketing is increasingly commoditised, client expectations have changed. Our agency clients are typically focused on highlighting the solutions their services provide to their clients.

  1. The challenge of recruitment

Every agency wants the best staff they can get. So do you. Great SEO specialists enhance your agency’s reputation with clients. The middling and the poor actively damage it. Like our agency clients, a big part of what we do is recruitment. Finding great staff is an ongoing challenge. The best are in high demand and it’s important to demonstrate to them that your agency is the right place for them to bring their skills and experience. To work with other great SEO specialists and digital marketeers.

  1. The challenge of technology

Technological change impacting SEO agencies is remarkable and ongoing. Our agency clients are continually reviewing their chosen software stack to ensure it remains appropriate for their businesses and meeting client expectations.

There are great platforms out there that assist agencies to innovate and better service their clients. Those platforms have also opened the pathway to changed service delivery methods, including offshoring.

  1. The challenge of competition

Technological changes have effectively ‘democratised’ and reduced barriers to entry into the agency market. A cluttered marketplace makes it harder for a potential client to understand why your agency is different and focused on their needs.

An offshoring provider can help you address some of these challenges. Offshoring can principally assist with efficiency – that is, the timely execution of SEO strategies that yield results, the increased availability of resourcing, the ability to access labour in lower cost environments. Collectively, this can enable your local staff to focus their time on providing value-added solutions to your clients.

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