Social Media is defined as websites and applications that enable users to create and share content or to participate in social networking. It has become so pervasive and omnipresent in modern life that it changed how business, organizations, communities, and individuals communicate.
These days, studies show that Internet users spend more time with Social Media sites than any other type of site. Roughly half of the world’s population is currently on the Internet with 75% of these on Social. Given that’s where people are these days, it has become an imperative that businesses and brands have to follow suit or get left behind.
Some businesses opt to leave out Social Media out of their business strategy however, for two reasons:
1. The lack of time to produce content, interact with their audience, or grow a community
2. The lack of ability to produce quality content for online sharing such as blog articles
3. The lack of knowledge of how the online space and Social Media works in general
Businesses cannot to afford to ignore Social Media however, and for good reason.
Social Media has the potential to transform your business not only in terms of how you communicate with your audience and customers but also how you can grow your market. Positive reviews by users in social media brings your products and services in front of people you may not have otherwise reached and studies show that recommendations coming from someone in your personal network like family or friends carries far more weight and shown to positively impact purchase decisions.
Many a company’s success was built upon the good will and the positive image they’ve generated through positive reviews which help generate leads and drive sales. Some customers even go on to become evangelists for your brand.
When businesses join Social Media they are able to interact directly with their customers and start a meaningful conversation. This can be more personal to people and hence have more impact than traditional methods of outbound marketing and advertising.
If you’d like to harness the power of Social Media for your business but don’t know where to begin, we can help you get started.
CLEAR Corporate Solutions provides customised outsourced solutions, including for Social Media, to small to medium size companies in Australia. These solutions are available to you in flat rate pricing or in hourly rates, in both short term and long term packages. We don’t believe in a one-size-fits-all approach as we believe that every business is unique so our solutions are too. We take the time to get to know the business to make sure that the Social Media solution we’re offering will fit it to a tee.
If you want to find out more about outsourcing your Social Media requirements to the Philippines, get in touch with CLEAR Corporate Solutions for a free consultation at firstname.lastname@example.org. If you’re in Australia, you can reach us at 1300 300 269.
We’d love the opportunity to show you what CLEAR can do for your business using Social Media.