Michael Aldrich, an English entrepreneur, invented online shopping in 1979. He did this by connecting a modified domestic TV to a real-time transaction processing computer via a domestic telephone line. Since then the online retail industry has become a commercial juggernaut and shows no signs of slowing down.
Forrester Research estimates that the United States online retail industry alone was worth some US$ 279 billion in 2015 with the increasing shift by consumers to online shopping continuing to erode sales of conventional brick and mortar retailers.
While said traditional stores have also begun to transition their market activities into the digital space, many independent sellers still pepper the online landscape and their numbers continue to increase by the day. With so many players in the field however, how does one stand out from the crowd?
Here are 4 ideas you can use to and grow your online store:
Content Marketing, simply put, is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. The said content could be in the form of news and feature articles, podcasts, videos, and blogs. But you can’t just publish content just for the sake of putting something out there. Your content should be something of value to your target audience AND something of value to your brand. You can’t have one or the other.
Social Media has become an ubiquitous part, not only of our personal lives, but has also come to influence the way we do business. Social Media websites play a key role for online shoppers when they are researching future purchases with 90% of all purchases influenced by Social Media. This influence manifests itself in the form of peer recommendations, positive tesimonials, and online reviews. Leverage online attention into generating more sales and by building a community around your brand.
SEO stand for Search Engine Optimization (SEO) and is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Simply put, SEO makes your site easier to find on the web. The easier it is to find your website, the more traffic it will get, and (ideally) the more things you can sell. Optimizing a website for search engines may involve editing its content, promoting to increase the number of backlinks, and generally removing barriers to the indexing activities of search engines.
Back before the advent of the web, traditional advertising was generally clunky and expensive. These days, online advertising is much more cost efficient, flexible, and transparent. Campaigns can be built around your budget, designed to achieve specific targets that you set, and can be modified mid-stream to respond to any changes in any exisiting conditions. Best of all, analytics allow you to get to know your target audience better making future campaigns more efficient; and introduce you to new markets which you may not have even considered.
As with any business however, it’s understandable that you may not have the time or the necessary skills to execute these types of campaigns which is where we come in. CLEAR Corporate Solutions provides customised outsourced solutions to small to medium size companies in Australia and we can do the same for you.
If you’re interested in finding out more about how we can help grow your online store, email us at firstname.lastname@example.org. If you’re in Australia, you can reach us at 1300 300 269.
We’d love the opportunity to show you what outsourcing can do for your business.