We’ve all heard the stories of those enterprising individuals who have ventured online to set up their own business and succeeded beyond their wildest dreams, earning more money than what they would have earned if they continued with a 9 to 5 job while working from home. At times it almost seems like some sort of alchemy, finding the formula to turn lead into gold or its modern equivalent: knowledge into money.
While it involves as much work as any job (sometimes more), the key to online success is no secret. Here are 4 things you have to remember:
Content drives traffic
People go to a website because of content. It’s as simple as that. You may have the most well designed and fastest loading website but you won’t be able to generate eyeballs much less return visits without compelling quality content that provides value to your target audience. There’s a reason why they say content is king and he rules around these parts.
Community drives retention
People come for the content but they stick around for the relationships they form with either the owners or representatives of the website and/or the other people who visit the website who was initially attracted by the content. This interaction when fostered properly and stimulated regularly will lead to the formation and development of a community around your content.
Ads accelerates growth
There are a lot of good things to be said about organic growth but there’s nothing wrong either with picking the pace up a bit. These days the action is mostly around social media platforms such as Twitter and Facebook where most people are anyway. The best things about these ads are they can be targeted to reach specific demographics that
Outsourcing allows expansion
One of the troubles that small to medium size businesses encounter is that, though they may meet early success, the lack of bigger capital is typically a hindrance to take advantage of opportunity. Outsourcing allows these businesses to move with market demand with much more speed at a fraction of the cost it would have took to build an in-house team.
If you want to learn more about outsourcing, get in touch with CLEAR Corporate Solutions for a free consultation at email@example.com. If you’re in Australia, you can reach us at 1300 300 269.
We’d love the opportunity to show you what CLEAR can do to give your business that added advantage to succeed.