Social Media mistakes your Startup should avoid
Any business worth its salt can’t afford not to have a social media presence. Take the following facts for example:
* The Internet has 3.17B users and 2.3B of those are active social media users
* Internet users have an average of 5.54 social media accounts
* Social media user have risen by 176M in 2015 alone and 1M new active mobile users are added everyday
With statistics like those taking to social media seems like a no-brainer, right? Unfortunately, many companies take to social media helter-skelter without knowing what they’re doing. Consequently their business suffers, they alienate their audience, and gets nowhere fast.
It doesn’t have to be that way, of course. Here are a few common mistakes businesses make with their social media campaigns.
Not knowing anything about your audience
We’ve all seen it happen: big brand launching online campaign yet failing to get traction online. At first glance, they (or their agency) has done everything right but upon closer inspection your see that they failed to take into consideration who their target audience is resulting in messages that doesn’t connect and campaigns that doesn’t go to where the people they want hang out.
Not being specific about what you want
Before you launch your campaign make sure that it is very clear, not only to your agency and other providers, but also to yourself and your team what it is exactly you want to get from your foray into social media. Once you have that figured out, it will be easier to determine if the goals are realistic and achievable as well as what kind of budget you’re looking at to get this done.
Disregarding the numbers
One thing that sets the online world apart from traditional advertising and marketing is in its measurability. Digital is very specific with the numbers and will often have access to data (you’d be surprised at the things that you can find out). Knowing these things can help you fine tune a campaign, launch a better one, and get better returns for your investment.
Not spending time on branding
Before you step into the fray, do make sure that your business looks good and looks unique. There are about a gazillion other companies online and many of those are in the same line of business as yours are. First impressions last and, more than anywhere else, books are indeed judged by their (Facebook) covers on social media so you better make sure yours looks good.
Let us help you craft a social media marketing plan that will let you take advantage of everything that the online world can offer.
CLEAR has extensive experience in delivering Philippine outsourced solutions for companies in Australia including social media marketing, content development, and SEO. Get in touch with CLEAR Corporate Solutions for a free consultation at firstname.lastname@example.org. If you’re in Australia, you can reach us at 1300 300 269.
We’d love the opportunity to show you what we can do for your business.