One of the things that a small to medium size business has to contend with, especially if it’s a startup, is the need to have effective visuals. As is the case with any business that’s trying to get off the ground however, budget is almost always limited and you’re forced to make do with what you have or get resourceful.
Usually you try to come up with something yourself especially if you have some creative talent. Eventually, you find that there’s not enough time in the world to come up with the visuals your business needs on top of the other things you need to do on a daily basis so you resort to hiring a student who has some experience with Adobe Photoshop or maybe a guy you found in the classifieds.
Eventually, you find the results are lackluster or worse could end up making your business look bad. You’ve fought the urge long enough but now you have to admit it: you need professional help.
You’re afraid it’s going to cost an arm and a leg but as Red Adair said, “if you think hiring a professional is expensive wait until you hire an amateur”. The thing is however, hiring a professional doesn’t even have to be that expensive.
Outsourcing is one of the ways to ensure that your business requirements for visuals are met but are done so in a cost-efficient manner while maintaining a high quality of standard. While working with a provider remotely might sound daunting, here are a few tips to remember when outsourcing your graphic design work:
Is the work you need done going to be on a project or hourly basis?
Knowing if the visual material you need is a one off or a recurring requirement will help you determine your budget for the project. A logo for your business is a good example of a one-time task while photo editing product photos for an e-commerce site is most going to be an ongoing requirement.
Define the timeline, the milestones, and the deadline
Make sure that your provider and you are on the same page when it comes to the timeline, the milestones, and the deadline. It’s best to clarify what the expectations are (and if they are realistic) and to ensure there are buffers in the timeline for revisions or anything else that may come up.
Prepare a product/project brief and a brand manual
Prepare a product/project brief that details what you require from the material you’re having designed and what it should do. It will go a long way into making sure that your designers are on the right track from square one. Make sure that you include a brand manual that describes how your brand should be depicted.
Provide examples of what you want
Whenever possible, provide your designers with samples of products similar to what you’re having them do. It will help guide them in terms of the look and feel of what you want from the final product and help speed up the design process. A visual guide is always a helpful reference since people are visual oriented.
CLEAR provides customized outsourced solutions including graphic design to small to medium size companies in Australia. Our management team has extensive experience in delivering Philippine outsourced solutions for companies in Australia. Get in touch with CLEAR Corporate Solutions for a free consultation at firstname.lastname@example.org. If you’re in Australia, you can reach us at 1300 300 269.
We’ll make you and your business look good.