Responsive Web Design, or RWD for short, is an approach to web design aimed at making sites that offer optimal viewing and interaction experience regardless of the device they are accessed from. This includes easier reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices such as desktop computer monitors, laptops, tablets, and mobile phones.
Simply put, RWD makes sure that your website is viewable and usable regardless of whether you’re viewing it on a desktop monitor or on a smart phone.
The first site to feature an adaptive layout was launched in 2001 but the trend didn’t really caught on until sometime in 2008 culminating in 2013 when Mashable declared it as the Year of Responsive Web Design. Since then Responsive Web Design has become more and more important as the number of people who access the web through their mobile steadily increased. This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly especially if the search was made from a mobile device.
Mobile now accounts for more than half of total Internet traffic.
Mobile phone Internet user penetration in the US is 75.1% of the total population while mobile phone Internet user penetration worldwide is at 52.7%. Even more interesting however is that 4 out of 5 consumers now use smartphones to shop and 70% of mobile searches lead to online action within an hour.
Regardless of whether you’re looking to improve your search engine ranking or increase your sales conversion, suffice to say, a mobile responsive website should be a part of your online strategy.
If you want to learn more about what a mobile responsive website can do for your business, get in touch with CLEAR Corporate Solutions for a free consultation at firstname.lastname@example.org. If you’re in Australia, you can reach us at 1300 300 269.
We’d love the opportunity to show you what CLEAR can do to make your website look good on any screen.