Blogging takes a lot of work: there’s a lot of research and thought that goes into any blog article not to mention the effort that goes into engaging your audience.
The modern blog evolved from the online diary, where people would keep a running account of their personal lives. Early blogs were simply manually updated components of common websites, unlike the more automated and highly interactive sites that we know now. Today blogging is an integral part of content marketing which is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately drive profitable customer action.
Let’s face it however, blogging is not for everyone and a lot of business prefers to outsource theirs. There are a lot of reasons why businesses outsource their blogging.
Some of these are:
They don’t have the time
Writing quality and engaging blog articles entails a lot of regular research and writing. While some members of the business have the ability to write, it’s probably better to have them focus on core tasks and just provide inputs or ideas for articles.
To allow them to focus
Blogging, while certainly important, takes up a lot of time that takes you away from other parts of the business you should be attending to. Outsourcing blogging allows you to spend time on other parts of the business that you may have been neglecting.
It’s not their core competency
You may inevitably do more harm than good or alienate your audience instead of engaging them if you have no idea what you’re doing which is why it’s always better to leave specialized tasks like writing content for your business’ blog to specialists.
If you want to learn more about how we can help with your business blogging, get in touch with CLEAR Corporate Solutions for a free consultation at email@example.com. If you’re in Australia, you can reach us at 1300 300 269.
We’d love the opportunity to show you what CLEAR can do to give your business that extra edge.